Amazon Brand Registry
A brand owner can list his brand on Amazon to get away for improved trading. It will help him in the protection of product listings. Amazon also has some other tools and means to make the best use of the listing.
Amazon brands registry gives a full charge of the brand to its owner.
Amazon Brand Registry helps in keeping the listed brand’s name safe. It is an easy task to do. It is just a one time process and the Seller Central does it.
This type of enrollment helps in the saving of copyrights and patents of the brand. The Brand owner has the right to file breach and violations at the concerned court. He can serve his brands in a much better way. The Brand registry is best for the Brands who have an active and registered trademark of their brands.
A brand should never leave the chance of working with Amazon.
Here, we have described its four main reasons.
1. Stop Competitors From Hijacking Your Listings With Amazon Brand Registry
Hijacking Listings is a big issue these days. All brand owners are facing this problem.
Hijackers steal the Buy boxes and derails. Then they leave bad reviews too.
The brand registry by Amazon is there to help the brand owners. It helps them in solving these issues. The Program uses the data of your brand in detail.
Then it makes use of it to remove the misleading content from the product listings.
When you get to enroll in Brand Registry, you get more control of your pages.
You can also ask for updates when you feel that the wrong data is in the market about your brand.
2. Use Brand Registry To Find, Report And Retract Infringement More Easily
Brands that are going with Amazon have occurred in 99% lesser breach reports as compared to those who are not.
It means that if you get listing, you do not need to worry about the hijacking. Inquiry on 95% of the cases starts in a day.
At the same time, they result in actions too. The “Amazon Project Zero” gives one more kind of protection to the brands too. It is a unique “Product serialization system” for the client. This proves the rightfulness of the brand registry.
3. Gain More Control Over Your Brand’s Listings and Product Pages
Amazon gives the brand more charge of its page. It means that your brand is not bound to the general selling rules of Amazon.
If the brand puts up its photo or text to the Brand Registry, then Amazon will look for its protection.
It will check whether or not anyone is using the brand’s photo or text anywhere else. The Brand Registry makes sure that you get to know on time if there is any breach of trademark or copyright.
4. Showcase Your Brand With Enhanced Brand Content And Sponsored Brands
Amazon Brand Registry gives the traders some tools for boosting their brands.
The use of these tools is to raise conversion rates.
Enhanced Brand Content has some product sales.
These can grow too with this membership. Enhanced Brand Content is an option for Amazon.
It gives access to a brand to many other features. These include enhanced pictures, rich texts, and visually strong content. These make your brand’s story clear.
Sponsored Brands spreads the knowledge of your brand. This helps in the popping up of your brand name in search results.